“BLEU CONSCIOUS” Editorial By Bleumode

Necessity Sense is the in-house label of Ne.Sense, aiming to impact beyond garments by storytelling an unique perspective on unspoken cultural issues

Photographed by renowned French fashion photographer Bleumode, this editorial shows Necessity Sense’s AW19 collection through a European perspective.

Inspired by numerous cult classic Asian films, the collection is based on a fictional character in conflict with himself, putting up a facade of a gangster in order to protect his inner more sensitive side.

The atmospheric lighting on the streets of Paris put a twist on the traditional Asian gangster aesthetic, providing an infusion of Asian and Western cultures frozen in time.