After debuting capsule collection “Point One” last October, we have officially decided to launch our private label a year later – “Necessity Sense” that aims to impact beyond garments by storytelling an unique perspective on unspoken cultural issues with each collection.
With our first official collection titled YELLNOW, we took inspirations from the immigrants during the California Gold Rush Era in 1850s. The collection is a tribute to all people that stand up for their own color, originality, and indifferences. While using a zen perspective as the focal point to refer to the cultural issues, the collection represents a fluid mix of Eastern traditions with Western modernisation. The elements of the collection include unique pleats, hand-done embroideries, and colors that represent the contrast between dirty labors and luxury golds of the Era. Long Split coats with reinterpretation silhouette of Chinese monk wear and vintage Japanese uniforms are often showcased throughout the lookbook.